Define the target behaviour & audience for a reusable container trial
Put behaviour change knowledge into action in our first bite-sized activation in this series.
Help shape the next chapter of Siptember — our award-winning Melbourne-wide campaign that’s been tackling single-use coffee cup waste since 2019. The campaign recently took out a Tidy Towns and Cities award for Education and Behaviour Change!
In this session, we’re zooming in on a new three-month trial at Queen Victoria Market, where we’ll be teaming up with B-Alternative to introduce reusable dine-in containers at food trucks and ramp up BYO container use for produce.
Join us in mapping the system, identifying stakeholders, barriers and influences, and leveraging our past insights to define a target behaviour and audience. Together, we’ll craft a behaviour change statement that will shape the next wave of interventions.
This trial — and your input — is critical to designing practical, scalable solutions that make low-waste dining and shopping the easy, default choice.
Each year, Australians generate over 1.9 million tonnes of food packaging waste, much of it from single-use containers. By rethinking how we eat and buy on the go, we can help shift systems and habits toward a more sustainable, circular future — starting in one of Melbourne’s busiest public spaces.
1. System map created
2. Target audience and behaviour selected
3. Foundation for choosing ‘moments that matter’
• System, influence & behaviour mapping
• Behavioural personas
• Prioritising behaviours
• Writing a behaviour change statement (AATCT approach)
Date: 1-4pm, Tuesday 1 July. On-site at Queen Victoria Market (no remote option available, sorry).
8 places available: sign up here.
Time commitment: 1 x 3 hour session at Queen Victoria Market, plus pre-reading (recommended).
Prior skills and experience: None required.
