Identify the barriers and opportunities for reusable container uptake
Join our Bite-sized Activations, to put behaviour change knowledge into action.
In this hands-on activation, you’ll roll up your sleeves at Queen Victoria Market to uncover what really shapes people’s behaviour when it comes to reusables.
Building on the insights from our first session, you’ll explore what helps or hinders uptake of reusable dine-in containers and BYO tubs for produce.
Across two 90-minute sessions, we’ll use qualitative and quantitative research, behaviour flow mapping, and Belief Elicitation techniques to identify barriers, habits, and moments of opportunity — all to inform real-world intervention design for our three-month Siptember trial in collaboration with B-Alternative.
Understanding what really influences behaviour is the key to designing interventions that stick.
Australians throw away billions of single-use items every year (including 1.8 billion single-use coffee cups!) and unless we address the beliefs, routines and context behind those actions, change won’t last.
This activation helps shape a practical, people-centred pathway toward low-waste dining and shopping at scale.
1. Mapping of behavioural barriers and opportunities
2. Defining a priority ‘moment that matters’ to design for.
• Belief Elicitation Technique
• Qualitative and quantitative field research
• Task flow and behaviour mapping
Date: July 2025 (exact date TBC)
8 places available: contact us to sign up.
Time commitment: 2 x 90 minute sessions at Queen Victoria Market, plus pre-reading (recommended)
Prior knowledge & skills: Familiarisation with the outcomes of Activation 1
