Bite-sized Activation 4

Test what works:

Influence through messaging for STREAT’s Siptember campaign

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July 2025 at Queen Victoria Market

Join our Bite-sized Activations, to put behaviour change knowledge into action.

What you’ll be doing

Now it’s time to put ideas to the test. In this Activation, you’ll help trial and refine messaging for our Siptember campaign to support the adoption of reusable dine-in containers and BYO tubs across a range of public market settings.

Participants will explore:

• How cognitive biases (e.g. social proof, framing effects, or loss aversion) can be applied to design impactful messaging;

• Guerrilla testing to see what works in real-world settings;

• A/B testing social content and signage;

• Uncovering how messaging plays out across different market contexts and audience mindsets.

By the end, you'll help generate tested and refined messaging examples and contribute to a set of practical guidelines.

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Why this is important

The right message at the right moment can tip a behaviour from ‘maybe…’ to ‘definitely!’ But good intentions don’t always translate into action.

This activation ensures that what we say, and how we say it, is clear, compelling and context-ready.

This is a vital step as we prepare to scale Siptember across new markets and audiences. It also helps future-proof our work by identifying what resonates and what falls flat.

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Expected outcomes

1. Tested messaging (socials, signage and other materials)

2. Guidelines on nuances applying messaging to different "good intentioners" in different contexts

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Skills & tools you’ll learn and use

• Application of cognitive biases to design

• Guerilla testing

• A/B testing

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Sign up to participate

Date: July 2025 (exact date TBC)

15 places available: contact us to sign up.

Time commitment: 2 x 90 minute online sessions, plus pre-reading (recommended)

Prior knowledge & skills: None needed.